What is SMS Text Messaging? SMS, short for Short Messaging Service, is a text message service that permits short messages of generally a maximum of 160 characters long, to be sent to, and transmitted from a cellular phone. Cellphones and the usage of SMS, are having an un-deniable impact on our daily lives and the methods we use to conduct business. The fact that SMS also provides a tremendous chance for companies to interact with their customers, is not really well known.
Think about these figures. The text sms reported that in the united kingdom alone, in a three year period from 2003, over 75 billion SMS messages were transmitted. In the US, based on the ‘Cellular Telecommunications & Internet Association’, the amount of SMS messages continues to grow from 930 million each month in 2002, to 1.2 billion monthly in 2003. Recently, within the Philippines, SMS Messaging played a significant role in bringing down an unpopular political regime. Now that’s lots of SMS messages.
The ‘Australian Mobile Telecommunications Association’, reported that during 2005, Australians sent greater than 5 billion texts. Considering, Australia’s population is only around 20 million, this can be extraordinary. Popular reality Tv programs like Australian Idol, Big Brother, Dancing using the Stars, American Idol, as well as others, use SMS technology to produce huge amounts of money of revenue directly from the SMS votes that will be used to discover the winners.
During the last few years, SMS Messaging has developed into the most used service in the mobile data area. Also, when response rates, interactivity and expense to implement, are thought, SMS marketing is without doubt the most famous marketing method. SMS is really a high-response-rate way of communication, that can help to acquire and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. Based on current growth figures, SMS Messaging can become an ever increasingly important component in the future marketing communications.
While there is a charge for sending SMS messages, they nearly always reach the intended recipient. SMS messages are forwarded to SMS Gateways, where they are stored until sent. What this means is, whether or not the recipient is not immediately accessible to receive them, or maybe the cell phone is powered off or away from range, messages have the ability to be delivered in the next opportunity. This high rate of deliverability makes SMS Messaging the most efficient way of communication available.
There’s nothing more irresistible, than the tone of an in-coming SMS message towards the user anticipating, perhaps, an individual message from a friend. This reason alone nearly always guarantees the SMS message that you send, is going to be read.
Around 2,500 cellular phone-users in the city of Lulea, Sweden, volunteered to receive SMS messages of promotions from 150 local organizations. The volunteers were sent an SMS for a well-known fast food outlet’s burger offer, 25 percent from the targeted users took in the offer.
A little club planning to increase their patrons during slow nights throughout the week, decided to run theme nights. Having committed to maintaining a database of the clubs members, the club owner prepared and sent an SMS message to his member database, offering a 45% off discount for turning on top of the words message. It was done the night before the event. The promotion was very successful with 29% of these sent the SMS message, taking on the offer and turning up.
Case 3 – with allocated SMS text credits. As security personnel arrived on location, the supervisor would text a keyword and an ID number. These SMS messages were sent to a central administration database, where they updated each officer’s individual timesheet. This process was repeated at the end of your day as officers left. The complete timesheet collection process, that utilized to occupy to 2 days, was almost entirely eliminated. Further, because this process automatically updated the administration database, accuracy and prevention of loss in data was ensured.
An application company for media and advertising agents employed in film, television and photography, wished to provide casting agents a quicker and more efficient strategy for finding out if their artists were readily available for castings. This provider leads the business in casting solutions by combining, Web and SMS technology. All casting job data is entered into a database, then queried for artist matches based upon set criteria. Artists who match the criteria are then sent an SMS message instantly. Messages are merely entered once, personalized, and delivered to all of the relevant artists. When received, the artist simply replies having a yes or no. Because the message is received in the administration database, records are updated immediately. Casting agents benefited by saving time, reducing costs and accurate recording of events.
Communication is vital in Marketing. SMS marketing assists you to directly interact with customers and offers a cost-effective approach to data collection. Many leading companies have included this medium in their marketing strategies, and consequently, the amount of companies using SMS continues to grow rapidly. An essential component of using SMS being a advertising tool is actually a client database. This database ought to be maintained with some other relevant customer and contact information and of course should include a valid cellular phone number. If applicable to your area, ensure that you can to personalize your SMS messages by maintaining nwmzqs names inside your database.
Possibly the most vital factor when settings up an SMS campaign. Make certain your member database of mobile phone numbers is opted in. This pre approval for SMS communication ensures protection against prosecution. Provision of the member opt out process will also help to avoid legal issues.
Make sure your marketing is relevant for your target. The relevance of the message is important for fulfillment. Can the recipient see a real and tangible benefit to the message? Or even, brand damage could result. Limit SMS messages to not more than 160 characters. Focus your message on benefits and don’t ramble. If messages are definitely more than 160 characters, a second SMS must be sent. Avoid this. As well as doubling the price, the recipient might be irritated and discard the whole message.
SMS Messaging is definitely an interactive medium. Invite participation through polls, logos, games, ring tones or vouchers. Use interactivity to acquire information for precisely targeted future promotions. Stick to the tried and proven techniques of database marketing Standard database marketing techniques and principles, as used by other marketing mediums, are what SMS Messaging requires. The marketing database ought to be dissected by various factors as essental to particular businesses, including, gender, age, interests, location, purchasing patterns and frequency.