Product review & rating has turned into a popular feature that the majority of the successful e-commerce merchants have applied on their product details page. Main advantage of this feature is: it assures the visitors and customers that Zion Product Reviews is not just another banal e-commerce product. Folks are actually talking about it (both good and bad) and their thinking is listed here!
People always leave for the competitors whenever your product details page can’t satisfy them by assuring them. Your product or service details page is an essential area of the site as this is the spot when your customers decide whether to add the merchandise towards the cart or to abandon it. Hence, every effort needs to be taken to assure the shoppers the products you are offering are indeed offers good bargain and value for price.
One of the strongest features inside your product details page will be the choice to enable the customers express their opinion and experience concerning the product. An easy one line comment added by a happy customer can assure plenty of other visiting customers about buying the product.
Following are 5 strategies for making your products or services details page more efficient by encouraging customers and visitors to write reviews for your products:
Tips 1 – Product Details page Design:
Your product or service details page design should get special emphasize hence people always want to go to the products details pages which are visually attractive and neatly presented. The merchandise details page should arrange the merchandise images, description, prices and attribute selection options etc. very neatly and in a way in order that customers will find information easily. In case your product details page design and arrangement is vivid and attractive, people want to write something about it. Adding Image zooming, image video and multiple images illustrates the item better and thus gives customers an excellent insight regarding the product. In case a visitor finds a eye-catchy product details page, it’s very likely that s/he want to add some words there.
Tips 2 – Don’t make the process complicated:
Keep your Review & Rating feature simple. A complicated process would simply forbid visitors and customers from adding the reviews. If you wish the rating feature to get present combined with the review option, provide a visual 5 star rating which may be rated utilizing the mouse click. Offer the negative rating options that will provide a bold impression towards the visitors they are liberated to rate it the way they feel. For your Review make the email fields optional as people often don’t want their emails to get visible publicly. Provide an option if you should show or hide the email addresses from the published reviews. One issue you should be particularly careful about will be the CAPTCHA. Easy CAPTCHA may be easily broken through the spammers and hard CAPTCHA irritates the actual reviewers. Choose one that is hard to break by the Spamming softwares yet easier for the human users to read.
Tips 3 – Moderate the Reviews and rating:
Your e-commerce platform should enable you to administering the review and rating casted through the visitors or customers. You will be able to publish/un-publish the reviews,(even manipulate if you would like), control the visibility, control the number of reviews per page, reply to a reviewer along with other conventional review & rating moderation features. Should you value what your customers say regarding your products, you should regularly moderate the reviews. Visitors feel frustrated they discover that their reviews are never getting published inside your website. Send them thank you emails for that reviews and visiting your site so that as reply lrqusd the review, write something that would not just impress the reviewers but additionally other visitors.
Tips 4 – Maintain the ‘Negative Reviews’ too:
If your product details page is loaded with reviews with flattering and praising words & all 5 stars, that could possibly make other visitors doubtful about authenticity of the reviews. If customers are criticizing these products, it’s the best chance to defend the main reason and let others realize it. Take the ability to confront the negative reviews with satisfying answers and set them amongst the other reviews.
Tips 5 – Reviewing Competition:
Have you thought about announcing just a little gift, free coupon or discount for your premier reviewers? Yes, that will definitely encourage visitors and customers explore your product or service and write something about the subject. A $5 coupon code, 5% discount or free gift wrapping would inspire much more visitors and customers to write some lines to your products.
Present your products more visually as well as in richly designed format, offer some benefits for writing reviews, make the process simple and moderate regularly to get additional reviews.