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Hilton Hotels Corporation reported today that Alexander Mirza has been named to the newly-created position of senior vice president of corporate development. Leveraging his significant hospitality industry experience in both the corporate and consulting environments, he is going to be working company-wide on new product development and partnerships, including food and beverage offerings, health clubs and spas, among others. Mirza is based at the Hilton Hotels Corporation World Headquarters in Beverly Hills and reports directly to Matthew J. Hart, president and chief operating officer.

“I am glad to appoint Alex Mirza for this newly created position, and am confident in his ability to make a significant contribution to the Hilton Group of Hotels,” said Hart. “This new role has got the possibility to derive significant value for that company by partnering our industry-leading brands with services and products which will enhance our guests’ experiences, increase our market share and increase our profitability.”

Just before joining Hilton, Mirza had been a senior executive in the travel and transportation practice at Accenture. Before Accenture, Mirza was head of strategic planning at Starwood Hotels and Resorts Worldwide, where he was accountable for brand positioning, development planning and business innovation. Mirza started his career initially Financial, Inc. and opened the very first U.S. office servicing corporate high net-worth clients. His consulting background includes a long period of project management knowledge of Deloitte/Braxton Associates within the areas of value-based management, growth strategy and globalization.

Mirza was subsequently a senior principal at Strategos, an innovation consultancy where he dealt with hotelmanagement.net within the luxury hospitality, travel, consumer and asset management industries inside the parts of customer strategy, cool product development and repair innovation. Mirza holds an MBA from Harvard Business School, with a give attention to brand marketing and corporate strategy. He also holds an M.A. in Economics as well as a B.A. Honors from Queen’s University in Kingston, Canada.

About Hilton Hotels Corporation | Hilton Hotels Corporation is recognized internationally as a preeminent hospitality company. The business develops, owns, manages or franchises approximately 2,300 hotels, resorts and vacation ownership properties. Its portfolio includes lots of the world’s best known and a lot respected hotel brands, including Hilton(R), Conrad(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand feobmg Club(R) and Homewood Suites by Hilton(R). For additional information, check out .

The company’s first product release, slated for May 2018 is HospitalityFit. HospitalityFit will alter this game in hospitality hiring. According to proven science and state-of-the-art technology, HospitalityFit assesses a candidate’s possibility of success regarding job performance, capacity to learn the job, interact effectively along with other team members, engage with customers and stay with the organization. A mixture of online assessments and video interviewing will provide an entire picture of every candidate, including both their “can do” abilities along with their “will do” motivations along with their fit for a particular organization’s culture. These insights will guarantee the most effective hires to create a differentiated and on-brand guest experience.