You may have read that the average online attention span of your audience is falling. In 2015, TIME magazine summed up the problem in a post aptly titled, “You Have a Shorter Attention Span Than a Goldfish.” Statistically, 17% of you are about to click away from this article, as you’ve already read for 4 seconds. However, if this type of were a video as opposed to a text post, you would stay longer. That’s key information for marketers competing in a landscape where engagement will be the currency. This is affirmed by Aberdeen’s latest report, which discovered that “marketers that are using video are seeing (normally) 49% faster increase in revenue.”
Marketing with video expert Rohan Kale, founding father of the animation video company rkale.com, knows how useful prospecting via storytelling is. “It’s the simplest way to attract and engage your audience and can provide around an 80% boost in conversion rates.” Even small increases in conversions can make a significant difference to profitability. Kale points out that Dropbox managed to increase their conversions by 10% just by adding an explainer video. This translated into ten million additional users for the file hosting service.
Regardless if you are marketing an easy product, or perhaps a complex part of software, Top 5 can do a better job of telling your story. Explainer videos far out-pull blog posts or traditional webpages with regards to user engagement. The following is my interview with Kale to aid startups navigate the usage of such videos successfully.
Exactly what is an explainer video – and how will you sell the idea to new businesses? Many people are too lazy to see the complete text on your website or website landing page. A brief video can hook your prospects and help them understand your value proposition. Because of this, the sales cycle reduces – due to the educational effect from the video – and you generate more qualified leads. Such as a video over a website landing page can increase conversion by 80%. Furthermore, Google and other search engines like google rank pages with video higher than pages without video. A great explainer video frees your sales team to operate on closing good quality prospects instead of repeating exactly the same pitch again and again to potential customers.
An excellent video strategy should combine live along with animation videos. A personal brand or product business will benefit most from live videos. The best example is Dollar Shave Club companies that sell something intangible, like service companies, can benefit most from animation explainer videos, like this one from Blue Triangle Tech. Remember, the main goal is always to engage the audience. Should you that, your video will certainly be a success!
Harrison: What are some elements of a high converting explainer video? The best explainer videos include all of these aspects: Script – The script is the heart from the video. The perfect script is around 90 seconds. It ought to focus on the “pain points” in the customer, while detailing the advantages of working with your solution. It should show your customer being a blgjwo along with your product/service as the guide who can take them with their best destination.
Graphics – The graphics must consider your target market and should reflect the daily things they encounter within their personal and professional life. It must be age appropriate and culturally accessible.
Voice over – The voice you select should reflect your brand well and must replicate your brand’s “tone” as established on your website/website landing page.
Music – Much like voice, music plays a vital role in reflecting your brand. It must be keyed to bring out your right emotions from your audience. Animation style – The animation style should be free flowing as well as simple to comprehend. It could be motion graphics should you be a significant business in, for instance, the financial industry, or it may be cartoon should you be an easy-hearted brand, such as an app company. In certain businesses like construction or architecture, 3D videos can be useful. In the end, the way your video looks, feels and works is dependent upon your brand name and budget.
Subtitles – Approximately 85% of Facebook videos are watched without sound based on research by Digiday. So when you are advertising using Social media marketing, subtitles are necessary.
Harrison: Can marketers work with an iPhone and merely shoot something themselves? Generally, as with a lot of things, I believe you receive what you buy. I think that choosing the right video partner is vital for video marketing success.