Foakley is really an accepted word that websites openly sell “Foakley” glasses. As an example, sunglasses.narialis.com claims to be a US company with a US address, and sells Foakley Radarlocks for $13 – it offers the Oakley logo on top of the homepage but the word “Foakley” is all over the site, and it also openly states that the glasses are knock-offs. Of course, the web page is not really US-based: it ships via EMS, the Chinese state-owned courier firm.
But this really is far from the only website selling Oakley knock-offs. You can find Foakleys for Sale sellers on Alibaba, DHgate, and other Chinese online merchants. A British cycle industry executive told BikeBiz that all of the riders within his cycling club who wore Oakley’s have, actually, been wearing Foakleys for about earlier times several years.
“Determining should they be real or counterfeit can be challenging,” admits Oakley on an official FAQ. Indeed, purchasers of fake Oakleys have found that this lenses along with other parts are interchangeable with genuine Oakleys. An often seen claim online would be that the fakes fry eyes because, unlike expensive and genuine Oakleys, they let through ultra-violet radiation. This is not true. Fake Oaks have been lab-tested and found to block UV-A and UV-B.
Oakley lenses are made of polycarbonate, and so are the fake lenses. An intrinsic property of polycarbonate is that it blocks UV. “I don’t want to pay what Oakley are charging; they’re just pieces of plastic,” is a kind of complaint on cycle forums and chat-rooms.
Individuals who wouldn’t buy fake bicycle frames or fake parts aren’t so fastidious in terms of Foakleys, as can be viewed through the interviews BikeBiz has conducted with three purchasers. Consumers feel they’re being “ripped off.”
Oakley is belonging to the $9bn Luxottica Number of Italy, the world’s largest eyewear company. 81-year-old Leonardo Del Vecchio, the group’s founder, bestrides the sector like a Ray-Ban-wearing Colossus. (Luxottica also owns Ray-Ban.) The Guardian has a really good long-read on the £74bn specs biz, and Del Vecchio’s dominance.
Luxottica acquired Oakley for $2.1bn in 2007. The group also makes and distributes eyewear brands like Chanel, Prada, Giorgio Armani, Burberry, and Versace. Luxottica doesn’t just dominate manufacturing and distribution additionally, it dominates retail: it owns 7,000 stores around the globe, including Sunglass Hut, the market leader.
When pre-takeover, Oakley was starved of use of Sunglass Hut its stock plummeted making the sale to Luxottica a foregone conclusion.
Mark Ferguson of Melbourne, Australia, is in surgical device sales. He vlogs as “CyclingMaven”. Among his most widely used videos is on the technical merits of Foakleys.
“We pay a premium for a lot of things in Australia. My Oakleys, with lenses, were pushing nearly AU$600. I place them on the [bike storage] cage; within a couple of hours, these people were gone.To replace them would be expensive. Somebody sent me a link at Aliexpress. My original thought was “no”; it didn’t feel right. But curiosity got the greater of me, and i also bought some. And also the quality was shocking – I couldn’t believe how good these people were. For $30.
“Are they made in exactly the same factory as Oakleys? I don’t know, but many people who purchase these fakes will rationalise it that way. Not everybody feels comfortable buying counterfeit products.
“The anti-establishment side of me says, look, here’s an organization selling bits of plastic for AU$500. Inside my mind, they’re ripping people off. I don’t care about the research and development. There’s always going to be somebody innovating. If Oakley would disappear off the face from the earth tomorrow, various other company would replace them, and possibly wouldn’t charge just as much money for his or her products. These firms bend people over; they take them for a ride. Because situation I’ve got no issues with studying the counterfeit product side of things.
“My “Foakley” videos have blown up. They’re getting plenty of attention, many people are now buying fake Oakleys. Studying the comments, and how it’s getting an impact on others because individuals are now exploring other available choices, makes me think “damn, that’s not good.” I don’t feel personally responsible because this market will almost certainly happen whether I did a video into it or not, but in retrospect, it’s not great. To advertise counterfeit products will not be great, it provides impact across other areas.
“I ride 30k each approach to work – I wear stuff out. We get stiffed on a lot of products [within australia]. It’s so much more expensive here. In addition to a mate, I purchased some bright orange and white Jawbreaker copies. We now have “Foakley Fridays”, resembling complete idiots. “I tell people they’re fake. I put the Foakleys next to my genuine Oakleys over a Facebook posting. It’s for the look, not the brand.
“I prefer the Foakleys – I find the lens are a bit clearer. For 25 dollars, they’re disposable. “I bought them two minutes after seeing the first Cycling Maven video.
“I want to know my helmet has been tested and passes standards, I’m not fussed about glasses. I have better points to spend my funds on. I want more bikes or even more Lego for my son.” “I don’t like spending plenty of cash on sunglasses because I lose them, or they fall off my hat and obtain scratched or run over.
“Whenever I handled Cheap Oakleys for Sale properties of friends I was thinking “these are simply pieces of plastic with many nice branding to them.” I searched on eBay for “cycling sunglasses” and discovered a pair that bore a striking resemblance to Oakley Jawbones and the other pair that bore a striking resemblance to Oakley Radarlocks. These people were about £8 each, delivered from China. They didn’t possess the Oakley branding on the photos on the eBay listing but when the Jawbones arrived they had Oakley branding, including “Made in the united states” stamped on the arms, and also the oval Oakley emblem was where you’d expect to see it. These people were indistinguishable from genuine Jawbones. They fitted well (but the arm broke after a few months).
“The “Radarlocks” came with free lenses and a case. They fitted very well, and I’m still using them.
“I tell others they’re fake. There’s perverse satisfaction to get something less expensive than another individual. We have no brand loyalty, I didn’t buy them for that cachet of the brand, I really want them to maintain the bugs out of my eyes, and never be upset once i inevitably lose them.
“Once I see Oakleys outside in the wild I look at them critically. The company is diluted by all of the fakes out there.
“I purchased fakes because I have terrible trouble getting sunglasses that fit and so i didn’t desire to spend a huge amount of money on a testing purchase. £8 means they’re throwaway.
“I had a hot debate using a guy who said his optician had said you couldn’t get adequate UV-A and -B protection in any sunglasses for less than £20 a lens. I took mine down to the medical physics lab within my hospital, and also the chap who tests each of the equipment for your dermatology UV labs has got the machinery to evaluate UV-A and -B. I also took some expensive and real Ted Baker casual sunglasses, too. Each of them passed one hundred percent.
“The lab manager said it was challenging to get polycarbonate plastic that lets UV-A and -B through – he needs it for some of his applications and needs to get it from a special source. Automatically polycarbonate doesn’t let UV through. When manufacturers say you’ll be blinded if you wear cheap sunglasses that’s not really a very strong case whatsoever.
“I wouldn’t buy fake carbon parts. I’ve bought cheap tools from China, things such as spoke keys for pennies. “My pals are indifferent; they don’t give much of a stuff.
“There are several chaps inside the club who have to have the latest expensive thing. I haven’t spoke with them about fakes, partly because I don’t wish to piss on the parade. “I was able to afford to buy khkyea genuine thing. The main reason I don’t always is identical reason I purchase a £1 loaf of bread in Tescos rather than from an artisan baker and pay £20 for any loaf that’s been brought over from France that morning by private jet.
“You want something that does the job to get a reasonable amount of cash. And to me a couple of Replica Oakleys for £100 or maybe more is excessive. “I’m willing to spend considerable amounts of money on a few things. This may not be rational, but it’s the way i view things.
“Terrorism, child labour? It hasn’t occurred to me. Not for bike parts. It’s potent food for thought. If it’s true, that will put me right off. “This can be messages put out by large corporations with vested interests when all I’m probably doing is supporting a small Chinese business.
“I never bought any pirated DVDs. I certainly downloaded some stuff from Napster in the day. Now it’s just quicker and much easier to get from legitimate sources. “I understand the cost of the plastic in a kind of Oakley’s is just a small a part of their costs, but I don’t want to fund their marketing along with their sponsorship, I am just only willing to cover the product.”